Book Review: Bernays’ “Propaganda”


Today’s post will be a review of Edward Bernays’ 1928 book Propaganda. My copy is a 2005 reprint by IG Publishing of Brooklyn, New York. Yes, this book about persuading the masses was actually titled “propaganda”, before that term achieved a widespread negative connotation.  This book contains eleven chapters on the use and history of propaganda.

Edward Bernays’ (1881-1995) was an early pioneer in what we would now call public relations, but which he called “the engineering of consent”. (((Edward Bernays))) was the nephew of sexual pervert and pseudo-psychologist (((Sigmund Freud))). Bernays served the Wilson administration in its effort to convince America of the necessity of joining in the European struggle, along with fellow noted propagandist (((Walter Lippmann))). (((Bernays’))) wife (((Doris E. Fleischman))) was a noted early feminist who retained her maiden name. The Introduction to my 2005 reprint of Propaganda was written by Mark Crispin Miller of New York City.  The front cover contains a statement on the book by famed leftist intellectual (((Noam Chomsky))). With all of the triple parenthesis, it should be obvious by now from whence this book came.

This little book contains too much to cover in this brief review, but I shall attempt to cover the high –or rather low- points of this devious little book.

In the 1st chapter, titled Organizing Chaos, Bernays lets the cat out of the bag. Bernays openly states that: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” He really said that, out in print, in 1928. Totally true, both then and now. I wonder (((who))) might be willing to manipulate public opinion in their own favor and economic interests? I assume that this book, though openly published, was not initially meant for mass consumption.

Of social interest is that in the 3rd chapter Bernays notes that: “There are invisible rulers who control the destiny of millions” and that “Paris fashion leaders set the mode of the short skirt, for wearing which, twenty years ago, any woman would simply have been arrested and throw into jail by New York City police…” Women did not just all of a sudden decide to put on short skirts or pants on their own, there was some high level propaganda involved.

In the 4th chapter, Bernays queries that: “If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? Regrettably, history proves Bernays correct on this subversive point.

Later on in the 7th chapter, Bernays details women and propaganda for social change. Regarding women and women’s organizations, Bernays notes that: “They can justifiably take the credit for much welfare legislation” and also “Undoubtedly prohibition and its enforcement are theirs,”.

In the 8th chapter, on education, Bernays declares that the professional educator/teacher has a two-fold job, “education as a teacher and education as a propagandist”.

This book was a blueprint for cultural and political subversion. It also enabled the wealthy to become even wealthier. If you wish to know more, it is available for sale on Amazon and elsewhere. Things have progressed so far that many of our enemies put their plans in the open, knowing that most Americans are too lazy to read them. This book -which highlights wealth, commerce, materialism, decadent morality, and feminism- is a good snapshot of the influence of the Christ rejecting Jewish people on Western civilization.

© Copyright 2017 by Joseph Charles Putnam of Orange County, Indiana. All rights reserved.


Author: Joe Putnam

I am a Christian (Reformed/Sovereign Grace Baptist type), white American of Western European bloodline, advocate of an agrarian social order, Kinist, White Nationalist, admirer of America’s Founding Fathers and the Boys in Gray, homesteader, indie published author, and amateur historian. I have indie published several books, all of which are available from Amazon. I am a life long resident of rural Orange County, IN –in the part of the Upper South that many would term Greater Appalachia or the Dixie Frontier. In addition to my own blog "Putnam Liberty Notes", from May through July of 2017 I dual published many of my posts at the popular multi-author Alt-South blog Identity Dixie. In addition to my blog writings, I am currently gearing up for (at least) two more book projects –one theological and one historical. The theological one will cover the three interpretational views of Daniel’s 70th Week. I hope to have this book in print in late summer 2017. (Hint: I am, not a Dispensational Futurist). The historical book will be a biography of George Rogers Clark (1752-1818). Clark was a noted Virginia militia officer who’s campaigns, including his successful siege of Vincennes, basically took the Old Northwest from Britain during the American Revolution. Clark spent the rest of his life around the river that separates Clarksville, IN from Louisville, Kentucky. I hope to have my Clark bio in print in early 2018.

3 thoughts on “Book Review: Bernays’ “Propaganda””

  1. “Propaganda” is a valued book in my own library. Understanding how groups think and how that knowledge is being used is vital to understanding why we are where we are. A few other related book that I have are:

    “Crystallizing Public Opinion”, by Edward Bernays
    “The Crowd – A Study of the Popular Mind”, by Gustave Le Bon
    “The Psychology of Revolution”, by Gustove Le Bon

    The day will come when a good understanding of this will be needed to rebuild – without repeating the mistakes that got us here in the first place.


    1. Thanks for the comment Mr. McGehee. Glad that your are educating yourself, as am I. The more I study, the more I learn that so much of the degeneracy of present day America is traceable back to Bernays’ (((Tribe))). Our churches have dropped the ball about what the New Testament has to say about the Jews who rejected and crucified Jesus. Judeophiles in modern Christianity fall into the ditch on one side of the road, and Neo-Pagans fall into the ditch on the other side of the same road.


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